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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1747708224344-SQRA6S86SW8GP9ZZWPA5/84.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1752348543675-U0JSPUHMPIZGT07QQVHL/DIALOGUE%252BBANNER.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>http://www.natedatt.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-03</lastmod>
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  <url>
    <loc>http://www.natedatt.com/dialogue</loc>
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    <priority>0.75</priority>
    <lastmod>2025-07-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503428754024-I48KJJRNVZ9FIP5AZ8MB/Dialogue+Splash+Screen.png</image:loc>
      <image:title>Dialogue</image:title>
      <image:caption>One of the first things we did when we began the project was decide on the brand of the app. The Dialogue name was chosen, and I designed an app icon and splash screen, which helped inform the look of the rest of the app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503429144069-GBNQR1NWNQ8F9JGS9X75/Dialogue+App+Login.png</image:loc>
      <image:title>Dialogue</image:title>
      <image:caption>I designed the app from the ground up, including an app icon, and the early login screens. The splash screen transitions into this page, where the sales person can record contact and other information, and build presentations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503429227814-UFS3SXZS6KTVO2LX8FNG/Who+We+Are+Title.png</image:loc>
      <image:title>Dialogue</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503429328453-0II8771WW6DWWPY33MXZ/Who+We+Are+Info.png</image:loc>
      <image:title>Dialogue</image:title>
      <image:caption>We wanted the app to be flexible and to be an aid to facilitate conversation between the sales person and potential client. Each section has a title page, and a list page that has a series of bullet points that can be selected for more information. Most of what we got done over the summer were slides for the presentations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503429594465-JU682HXGE2D1F5HQN261/Our+History+Info.png</image:loc>
      <image:title>Dialogue</image:title>
      <image:caption>The list page for this section has a simple two choices for information. Our Beginnings provides info on the early days of Design Center, and History Timeline fills the screen with a timeline that can be advanced point by point.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503429728058-PBF0813PBVCAXOHB1JKN/Our+Process+Info.png</image:loc>
      <image:title>Dialogue</image:title>
      <image:caption>The Our Process section starts with a split screen comparison of two design processes, and tapping on either of them reveals more information about that process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503429781563-L8JME9MJZ1RIMZU66IZD/Our+Work+Info.png</image:loc>
      <image:title>Dialogue</image:title>
      <image:caption>The page displays a list of the projects Design Center has worked on in the past. When a project is selected, a page with more information opens. We didn't get a chance to implement it before our internship was over, but the info page is designed to have a link to the actual app being displayed, that a sales person can jump to if they wish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503429889042-RY93DJ2NZHBEOBA1U19H/Envisioning+Intro.png</image:loc>
      <image:title>Dialogue</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503429909969-J7SEWATS0BF74LD639ZW/Envisioning+Deep+Dive.png</image:loc>
      <image:title>Dialogue</image:title>
      <image:caption>Envisioning is the process Design Center uses to identify 'Big Ideas' to build a tool around. For a brief overview of the Envisioning process, the user can come to this page, and tap through the three stages of the diagram. Or, if they want to take a deep dive and cover specific features of the process, they can swipe up from the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503429971407-TXBOF90U9UO67KIOQBEA/AppKits+Info.png</image:loc>
      <image:title>Dialogue</image:title>
      <image:caption>The different topics cover what the AppKits system is, and the multiple features that make AppKits beneficial. Some of the information blocks include icons I designed, to help explain the concepts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503430209527-ZVOGA8K133TEE2IMQ2J3/Dialogue+App+Map.png</image:loc>
      <image:title>Dialogue</image:title>
      <image:caption>Towards the end of my internship experience, I worked ahead on some speculative design in my free time. Based on meeting I had with the client and project manager, I designed some of the screens for the presentation builder part of the app, and an idea for a possible navigation route.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1503430350790-W8E5K2ZF3ZHT7SRUTHWK/Our+Capabilities+Info.png</image:loc>
      <image:title>Dialogue</image:title>
      <image:caption>I also designed some suggestions for future slides in the app, with information taken from the task backlog for this project. Our Capabilities has a different layout that includes a number of icons I designed for this app. I also designed slides discussing VR, and bios about the sales team.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.natedatt.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1593701106593-D35CQ05AND45ZRNMESGB/Screen%2BShot%2B2019-05-15%2Bat%2B9.53.45%2BPM.jpg</image:loc>
      <image:title>Home Page - DESIGN WORK</image:title>
      <image:caption>Brand &amp; Information Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1593701856954-X0ZX8HTBSWSBWPIHGTM4/ART+BANNER.jpg</image:loc>
      <image:title>Home Page - ARTIST WORK</image:title>
      <image:caption>Illustration, Painting, &amp; Other Art</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1558205525356-0RSNI2FQEUXFF1BRR0KJ/Untitled-1-01.jpg</image:loc>
      <image:title>Home Page - PROCESS</image:title>
      <image:caption>Mostly just trial &amp; error.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.natedatt.com/design-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-09</lastmod>
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      <image:title>Design Work - INFO DESIGN</image:title>
      <image:caption>Advertising, Exhibition, &amp; Publication Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1558236149918-BO1P5SC5R3XRJQ48K8AI/Brand+Design+Banner.jpg</image:loc>
      <image:title>Design Work - BRAND DESIGN</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.natedatt.com/artist-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-08</lastmod>
    <image:image>
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      <image:title>Artist Work - PHYSICAL ART</image:title>
      <image:caption>Painting &amp; Illustration</image:caption>
    </image:image>
    <image:image>
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      <image:title>Artist Work - DIGITAL ART</image:title>
      <image:caption>Photoshop &amp; Digital Painting</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.natedatt.com/process-1</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-01-25</lastmod>
    <image:image>
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      <image:title>Freelance Print Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1647299582884-GMG2R8AYQWQFETVP8CO1/Untitled-2.png</image:loc>
      <image:title>Freelance Print Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1647296247551-AAXAGC474USZIUVR9YR4/Untitled-1.png</image:loc>
      <image:title>Freelance Print Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1647196220409-PVKA5URIUUP8ZKQBM6G4/NYDesignCorp-Flyer-01.jpg</image:loc>
      <image:title>Freelance Print Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1647299848301-2BDW0WGAO2MG99MTLW2C/NYDesignCorp-Flyer-02.jpg</image:loc>
      <image:title>Freelance Print Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.natedatt.com/farrell-equipment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489573367-TX3ZUEARGZEPG7ZBPW8C/Blades-Logo.png</image:loc>
      <image:title>Farrell Equipment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489266731-MYDTHVGLMXPXLZ337UMJ/Informational-Flyers.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Service Flyer (Left), New Product Flyer (Center), Product Class Flyer (Right) As a construction supply company, an important aspect of advertising I learned early on was that customers need clear, concise and accurate information on the products and services (in the case of Rebar Fabrication) that Farrell offers. When we took on a new product it was always accompanied with a marketing materials introducing it, and we had to regularly update older product flyers. Farrell also partnered with its vendors to put on several classes throughout the year, and these events offered opportunities to establish new events moving forward, and creating an exciting look around them was an important factor in recruiting new customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489442153-M86LLU4UPOVU4BFB56FV/TK+Handouts.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Postcard Handouts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489178596-LWK31C2WPSNU6AD179MH/Concrete+Curing.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Tri-fold Brochure (Inside &amp; Outside) Farrell’s print advertising occasionally manifested in different kinds of postcards and brochures; we were continuously looking for ways to keep our work exciting and attention-grabbing for customers, as well as up-to-date and informative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489425300-SGBZ6SQ1Y0P82M350F6U/Sales-Flyers.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Overstock Flyer (Left), New Product Flyer (Center), Rental Sell-Off Flyer (Right)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1593703212573-FCDN3OSSBU0BV5SY8WQB/Bosch+Deals.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Manufacturer Deal Program Flyer (Multiple Pages) Priced flyers were another significant part of Farrell’s print advertising, and were great tools for our salesmen to bring deals on overstock, special deal programs, and brand new or used rental equipment to the attention of their customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489030131-7E72Y47QS3LQDPQZLG2K/2018-Monthly-Sales-Booklets.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>With my previous experience in publication design, I soon took over the creation of the monthly 16-page sales booklets that were one of Farrell’s most successful marketing tools. They advertised new products and special deals, and were sent to every single person on our mailing list every month for about 6 months a year. They also had a tight turnaround of 3, maybe 4 weeks. I learned a lot about construction products and use of space and color design through these projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1593706059739-BJHKPVFRV0WXQ919ITOA/Sales-Booklets-Evolution.jpg</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>When I came to Farrell, I thought some of their previous booklet designs were eclectic and hard to follow, so I changed the direction of the design to be a little more simple, with consistent design elements and brand-forward color design.I also chose to focus the cover designs on a single product or brand and have a strong theme, instead of advertising multiple products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1593706083524-V5KJNDF9DACMWLB7HO0Z/Christmas-Wishlist-2018.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Outside of the monthly sales booklets, I did a few specialty booklets, like this power tool catalog, the Christmas Wish List. I took the opportunity to utilize my artistic abilities on the cover picture, as well as making a really bold color design to highlight the featured brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489061925-U1YTLGDYKA0S8AO3UVND/2019-Building-Maintenance-Booklet.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Another specialty booklet I developed was a Building Maintenance ad collection, which featured more products and no pricing for contractors like plumbers, HVAC mechanics and building repairmen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489376755-7CZA2I68ZUWL79HTKDYR/Rental-Booklet-Design.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Another specialty booklet was one covering our rental products and equipment. This was another opportunity to redesign a Rental Catalog with more attention-grabbing design and information to generate more business for that service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489078020-AX48772QT8QA2ZQTSOV5/2019-Monthly-Sales-Booklets.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>In 2019 I tried to step up the design of the monthly sales booklets even more, with more excitement in the design and some lessons learned from the previous year’s run.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1593706119630-XPQPMV36VGVSP2HZJQIU/New-Booklet-Design.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>The design of the booklets took more influence from the email program we had been developing over the winter season, with product images that leapt off the page more and new features like a New Products section. I also think the cover designs and color compositions were more successful over time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489137455-TUEC5E96WEX46IYS1F45/2018-Monthly-Sales-Booklets.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Another major feature of Farrell’s marketing strategy are catalogs of its products, each one covering a different contractor type. The new marketing team I was a part of revamped the design of the catalog covers into a much more eye-grabbing magazine look, but kept the insides largely the same.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489201261-4FN9T8ZRA818O7CPP4FU/Decorative-Concrete-Catalog-01.png</image:loc>
      <image:title>Farrell Equipment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489219585-JPR2NZIUC6UGG4FQFSKR/Decorative-Concrete-Catalog-02.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>One of the catalogs I worked on was revamping the Decorative Concrete Catalog.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489243266-EVIX6XVFYYBHBFUVYA1T/Email-Designs.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Monthly Sales Promo (Left), Product Promo (Center), Event Promo (Right) A major focus of the new marketing team was improving our email promotions in both quantity and quality. We tripled our email list and started sending emails much more regularly and frequently. It wasn’t a large part of my job, but I created a variety of different email designs when it was needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489458394-AYMAE6KYNRB0O0718GIU/image-asset.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>Our marketing team started to utilize Google Ads more, which I helped design concise ad designs for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489328520-KSUYWDQTOKQESHOEOD24/Product-Show-01.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>I worked on ad designs for multiple events, but the biggest event of the year for Farrell is its Product Show, of which I worked on advertising, setting up and participating in one March of 2019. The other designer and I developed a unique logo for the event, as well as multiple flyers and booklets advertising it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569681d0c647ad3454323b94/1575489343819-CGLJRQSR3PBBHYVI89DR/Product-Show-02.png</image:loc>
      <image:title>Farrell Equipment</image:title>
      <image:caption>The event was aa challenging experience in exhibition and marketing design, as well as other general event planning and trade show operations.</image:caption>
    </image:image>
  </url>
</urlset>

